Flexibility can be a core competence for small businesses, if they can effectively exploit it. This involves being flexible in all areas, within the principles, values and aims of your business. Zig Ziglar, an author and motivational speaker, summed this up with his quote â€˜Be firm on principle, but flexible on methodâ€™. Four great ways you can exploit this core competence are:
Larger businesses often create and sell a specific set of standard products to their customers. As a small business, you can adapt, modify and tailor your products and services specifically to the individual customers needs. This bespoke approach may take a little more resources, but showing this attention to detail is repaid through happy customers and further work. We believe in providing bespoke solutions to our customers, and find the process of trying to ensure that they get the remote sensing product/service that best suits their needs an exciting and rewarding challenge.
Donâ€™t assume you have to do everything in the business, outsource wherever possible. This allows you to focus on the things that only you can do to grow the business; i.e., you donâ€™t need to be your companyâ€™s accountant, web designer, marketing expert, etc. Richard Branson said â€˜Everything in your business can be outsourced â€¦ if youâ€™re not emotionally attached to doing itâ€™, and the final part of that quote is critical. Outsource the work, not the control; itâ€™s your business and you need to ensure your outsourcing delivers what you want. This can be difficult where you have clear opinions of what you want to achieve; and you need to work with organisations who share your ethos and vision.
Similarly, donâ€™t tie yourself into long term contracts; unless youâ€™re sure it is right for your business. Being based on the Plymouth Science Park, one of things we like is that moving offices is relatively easy. We moved last week from the second floor to a larger ground floor office. Weâ€™re looking to recruit a web developer internship, and so we need more space. Weâ€™ve not needed so much space for the last eighteen months, so why pay for it?
Traditional employment methods are recruitment through adverts and everyone working together in one office; technology has changed whatâ€™s possible for companies, but the traditional approach is also still hugely prevalent. Samâ€™s worldwide reputation in remote sensing means weâ€™re often contacted by people who want to work with us, and so our recruitment often occurs via people approaching us. This results in placements and internships that are as valuable as conventional employees.
Equally, we donâ€™t necessarily require everyone to be sat in an office all week. Weâ€™re happy for people to work from home, or other locations, if that is more suitable to what theyâ€™re doing. In our experience, wherever possible, itâ€™s best for us all to be in the office at least once a week to ensure weâ€™re thinking on the same wavelength. Otherwise, we tend to communicate by email and Skype.
Flexibility of Approach
Whilst being trusted Earth observation experts is Pixalytics overarching company objective, weâ€™re also committed to promoting education and training. As part of this weâ€™ve written a book, The Practical Handbook of Remote Sensing, which is due to be published towards the end of this year. This has taken a significant amount of effort, although getting a first draft out in 9 months is also quick for this genre. Will it bring us any work? Weâ€™ve got no idea. However, we do know it will promote, educate and inform people about remote sensing that will in turn support the overall values and aims of our company.
These are four ways we use flexibility to develop our core competence. How are you exploiting flexibility in your business?