Pixalytics Going 200 Miles An Hour

Landsat 8 Image of Abu Dhabi from the 10th November 2014. Image courtesy of the U.S. Geological Survey.

Landsat 8 Image of Abu Dhabi from the 10th November 2014.
Image courtesy of the U.S. Geological Survey.

One of the keys to growing a small business is to say yes a lot. It might be yes to a new contract, or yes to being part of a bidding consortium or yes to an unusual marketing opportunity. We’ve recently said yes to such a marketing opportunity, and this weekend our company name will adorn two Formula 1 cars as they compete in the final F1 Grand Prix of the season in Abu Dhabi. Pixalytics has sponsored an F1 racing team!

We’re part of the community that’s helped the Caterham F1 team to race in Abu Dhabi. Caterham F1 is based in Oxfordshire in the UK, and sadly went into administration in October 2014 resulting in them missing the races in Brazil and the USA. In November they started a crowd-funding initiative, using the Exeter based Crowdcube platform, to raise over £2M to enable them to race in Abu Dhabi.

A number of rewards were offered to those who supported the #RefuelCaterhamF1 project, and one of them caught our eye; we felt the opportunity to have our name on the car was an opportunity not to miss. As regular blog readers will know we are fans of Formula One and at the final Grand Prix of the season this weekend, our company name will appear on the tradebar on both sides of the two participating Caterham CT05 F1 cars. Hopefully during Thursday and Friday practice, Saturday qualifying and Sunday’s race, Pixalytics will be hitting speeds of almost 200mph and with a bit of luck, may be visible to an audience of billions.

An Earth observation company sponsoring an F1 team may not at first appear to be a natural fit, but Caterham is a British company working in the STEM sector, like us. We need highly skilled organisations like Caterham to thrive in this country, vibrant STEM companies are vital to encouraging the next generation to see the opportunities in these areas. There is a long way to go before Caterham even survives, especially with the recently announced redundancies, but we wanted to give them our support.

Early this year we wrote a blog about how we hadn’t been able to see the night-time Grand Prix in Singapore without using high resolution satellites. As soon as we knew we were going racing, the question raised its head again – could we see the Abu Dhabi Grand Prix circuit from space? It takes place on the Yas Marina circuit, the circuit is five and half kilometres long, but it is a L-shaped loop with a footprint of about three kilometres.

After searching the Landsat 8 images archive, we found the image at the shown top of the blog from the 10th November 2014 where you can clearly see the circuit. What do you mean you can’t see it? It’s in the bottom left quadrant, about a third of the way in from the left and a third of the way up from the bottom. It is there!

Zoomed in Landsat 8 Image of Abu Dhabi Grand Prix Circuit from the 10th November 2014. Image courtesy of the U.S. Geological Survey.

Zoomed in Landsat 8 Image of Abu Dhabi Grand Prix Circuit from the 10th November 2014.
Image courtesy of the U.S. Geological Survey.

If  you are still to see it, it’s worth knowing the Yas Marina circuit has a second interesting feature. The circuit loops around the Ferrari World theme park and this building has a bright Ferrari red roof, making it easier to spot. You can see it  clearer in the zoomed in image on t right. but it is also in the image at the top.

Running your own business, or any business, is hard work. A lot of time is spent winning customers, completing contracts and worrying about cashflow and profit. Sometimes you have put the business aside, and take a moment to enjoy what you do. We’re doing that this weekend. Will we get new business out of our sponsorship? Unlikely. Will anyone see Pixalytics on the car? Probably not – unless the TV cameras zoom in! But for us, it’s a once in a lifetime opportunity to sponsor an F1 car. So watch the coverage over the weekend, and let us know if you see Pixalytics flying past.