Want to know the top ten Pixalytics blogs of the year?

Artist's rendition of a satellite - paulfleet/123RF Stock Photo

Artist’s rendition of a satellite – paulfleet/123RF Stock Photo

Have you read all of our 2015 blogs? Did you miss a few weeks for a holiday? Whatever your answers, it turns out you may not have seen our most widely read blog last year.

As this is the final blog of the year we like to take a look back over the past fifty-two weeks and see which blog’s captured people’s attention, and conversely which did not!

So what have we discovered? Well, five of the top six most read blogs of 2015 were not actually written in 2015, but in 2014! This is a really positive thing for us, as it means our writing has a currency beyond the week/month/year in which it was written. The most widely read blogs in 2015, written in 2014, were in order:

  • How many Earth observation satellites are in space?
  • What do colours mean in satellite imagery?
  • How many satellites are orbiting the Earth?
  • Why understanding spatial resolution is important?
  • Remote sensing big data: possibilities and dangers

The remainder of the top ten were written in 2015, and in order were:

  • How many satellites are orbiting the Earth in 2015?
  • Mastering Landsat images in 5 simple steps!
  • Why counting animals from spaces isn’t as hard as you think?
  • Five Landsat quirks you should know
  • How many Earth observation satellites in orbit in 2015?

The eagled eyed amongst you will have noticed an interesting overlap between the two lists, namely the obvious interest in the number of satellites, and Earth observation satellites, orbiting the planet. I have a strong feeling a 2016 update will occur sometime next year!

We know counting the number of views of the blogs doesn’t give a true picture, as blogs issued earlier in the year are likely to have been read more than later ones. Therefore I’d like to give an honourable mention to three blogs written in November and December that still made it into the top 20, despite their limited time. These were:

  • Pixalytics is growing!
  • Practical Handbook of Remote Sensing
  • Sentinel-2 data released into the wild

This is our second year of weekly blog writing, and it has got a bit easier. We try wherever possible to have the blog written by Tuesday night, so it is ready to go out the next day. This has eliminated a lot of the pressure we had last year; arriving at the office on a Wednesday morning knowing we had a blog to issue in two hours and nothing written!

One thing we do ask ourselves each year, is whether all of this effort is worth it? I know if you read all the social media experts they will tell you it is vital to write a blog, but we think about whether our blog adds value to our business?

The answers this year came from:

  • Geo-Business 2015 and the 2015 UK Space Conference – We exhibited at both of these conferences and had a significant number of people come up to our stand and tell us that they read, and enjoyed our blog, which was great to hear.
  • Catalin, our new Erasmus student – If you read last week’s blog you’ll know that Catalin found Pixalytics by seeing a blog written by our summer Erasmus student, Selin.
  • Expert Authority – We know potential clients read our blog before developing a relationship with us, and it gives them a level of confidence in terms of Pixalytics being a company who knows its field and are up to date with what is happening.

We think the blog does add value to our business, and we intend to carry on next year.

We’d like to wish everyone a Happy New Year, and a very successful 2016!

Thanks for reading.

Merry Christmas!

Plymouth by night taken from the International Space Station, Feb 13

Plymouth by night taken from the International Space Station, Feb 13
Image courtesy of http://www.citiesatnight.org/

Pixalytics Ltd would like to wish everyone we worked with during the last year, and all the readers of our blog, a very happy Christmas.

Back next week with our top blogs of 2015!

Pixalytics 2014 Blog of Blogs

Artist's rendition of a satellite - paulfleet/123RF Stock Photo

Artist’s rendition of a satellite – paulfleet/123RF Stock Photo

Have you read our most popular blog of the year? If not, you still have a chance to see How Many Satellites are Orbiting the Earth?

This time last year we decided to issue a blog every Wednesday during 2014, to increase the profile of Pixalytics both online and within the wider Earth observation community. It has been an interesting exercise in discipline; finding interesting topics, writing the words and getting a suitable image. It’s not been easy; there’ve been weeks where we‘ve had no ideas for the blog when we’ve arrived at the office on the Wednesday morning. However, we’ve done it! Every Wednesday lunchtime for the past 52 weeks we’ve released a blog.

It’s been interesting to see which posts have attracted interest, and sometimes which posts have not. Our top post by far was the one at the top of the page, with the other top four being:

The majority of our posts are focussed on Earth observation and space, although we also occasionally cover topics relevant for any small businesses. Interestingly, our sixth most popular blog was Pareto’s Principle and the Micro Business.

These top posts have been determined by the number of views according to Google Analytics, although we know timing and other factors influence these figures. Posts from the start of the year have had more time to generate views, but we’ve also developed our social media presence during the last few months, which has meant some recent posts have done very well in our list. In particular, the following two posts from the last five weeks:

Interestingly, our 2013 post on What is the reason for blooms of phytoplankton? also received a significant number of views.

There are a lot of webpages written about developing blogs that are read. We’ve tried things out, tested the blog guru’s hypothesises and made a few mistakes. However, the things we’ve learnt are:

  • Answering questions people have about space and Earth observation are our most popular posts.
  • Looking at current national or international events using an Earth observation viewpoint are also well received.
  • Blogs about conferences/meetings we’ve attended are very popular during the conference/meeting, but less so after the event.
  • Getting a blog calendar together to plan potential ideas helped a lot.
  • A blog about the Size and Health of the UK Space Industry was the least popular of the year – if you want to boost its self-esteem you can read it here!

So has all the effort been worth it?

In pure numbers, Google Analytics shows our web traffic has increased by 166% compared with 2013, although as we noted earlier this isn’t all down to our blog. We know that people read the blog as they have come up to Sam at meetings and told her; and we’ve had telephone calls and emails after people have read posts. We can’t say that our blog has directly generated business, but we absolutely believe it has raised our profile, and so for us it has been worth it. If you’d like to have a look at the all the blogs we’ve written you can find them all here.

We’ve done 2014, and can exclusively reveal our weekly blog is going to carry on into 2015. Next year we’re going to focus a bit more around specific aspects of Earth observation, with the odd small business topic, conference update and current event sprinkled in.

Thanks for reading during 2014, and we look forward to seeing you in 2015.

Happy New Year!