Four Step Countdown to a Book Launch

Book Launch EventRegular readers will know that we wrote our first book last year, ‘Practical Handbook of Remote Sensing’, and on Thursday, 11th February, Pixalytics is holding its first book launch event! We’ve organised it ourselves, and so we thought it might be helpful to give you our four tips for running your own event.

Four: Location, Location, Location
Where to hold the launch? We have a small office and it was not feasible to have it here, so we needed a venue. We thought about hiring rooms in hotels, bookshops or conference centres, but they didn’t feel right. It was then we thought of Plymouth Athenaeum, a local organisation interested in the promotion of the Arts, Literature, Science and Technology – as we’ve got a book on science and technology this seemed ideal!!

The Athenaeum building is in the centre of Plymouth, it was opened in 1961 after the original 1819 building was destroyed in the 1941 Plymouth Blitz. The venue has a lecture theatre, library and lounge which were perfect for what we wanted; it’s also got an actual theatre, but we decided that was a bit beyond us!

We met Owen Ryles, the Acting Honorary General Secretary, who was fantastic in sorting out the arrangements. We had a venue!

Three: Marketing & Publicity
Now we needed awareness. We needed marketing and publicity! We started tweeting about our event, and were delighted to get a lot of likes and retweets. We are really grateful to all our Twitter friends who got involved. The local newspaper, Plymouth Herald, ran an article. Our flyer was also circulated/promoted by other organisations, and we need to thank people at Hydrographic Society UK, Marine Learning Alliance, Plymouth Athenaeum, Plymouth Marine Laboratory, Plymouth Science Park and Plymouth University who were all great.

Our event has been promoted around the Plymouth area, but also as far away as Australia and USA. We’ve definitely raised awareness!

Two: Freebies
Getting bums on seats. With lots of people knowing about the event, we need to get them out of the house on what looks like being a chilly and damp February evening. So we decided to give away some freebies! The event will have:

  • Free entry
  • Free raffle to win a copy of the book will be drawn on the night.
  • Free postcards, leaflets and pens on remote sensing and Pixalytics.
  • Free refreshments – tea, coffee, biscuits and cakes.

One: Know Your Audience
Who is coming? As our event is free to attend, we don’t know who is coming or even how many! We’ve promoted it to the scientific/student community who know Sam, the local writing community who know me, the business community who know Pixalytics and those linked to the Athenaeum. It is potentially a varied cross section of an audience.

We decided to start the event with a bit about what remote sensing is, and how you can do it yourself. Sam will then use a lot of images to show the different things you can find out with remote sensing and we’ll end the first part of the evening with a discussion on what it was like to write a book together – the positive, the challenges and how close we came to divorce!

After that we’ll move to the lounge where there will be a small exhibition of remote sensing images, the book, refreshments and we’ll draw the raffle. Hopefully there will be something for everyone here.

This is the journey to our first book launch. However, there are still things we don’t know:

  • Will we remember to take everything?
  • Will the weather be horrible?
  • Are people interested in remote sensing?
  • Will anyone turn up?

We’ll tell you the answers next week!

Update After The Book Launch

To answer the questions we posed:

  • We remembered everything apart from the pineapple! (It was part of an audience participation event demonstrating the principles of remote sensing, too complicated to go into!)
  • The weather was not too bad.
  • Yes they are – given the amount of people who came up to us after the demonstration to ask questions and tell us how much they enjoyed the evening.
  • Yes! About 45 people were are the event which was great for us!

We had a great night and even managed to sell copies of the book! We found some interesting information about Plymouth Athenaeum and its links to the Royal Society, got some interest from local students and even had the local paper in attendance taking pictures!

All in all, it was very enjoyable, and tiring, evening!