Want to know the top ten Pixalytics blogs of the year?

Artist's rendition of a satellite - paulfleet/123RF Stock Photo

Artist’s rendition of a satellite – paulfleet/123RF Stock Photo

Have you read all of our 2015 blogs? Did you miss a few weeks for a holiday? Whatever your answers, it turns out you may not have seen our most widely read blog last year.

As this is the final blog of the year we like to take a look back over the past fifty-two weeks and see which blog’s captured people’s attention, and conversely which did not!

So what have we discovered? Well, five of the top six most read blogs of 2015 were not actually written in 2015, but in 2014! This is a really positive thing for us, as it means our writing has a currency beyond the week/month/year in which it was written. The most widely read blogs in 2015, written in 2014, were in order:

  • How many Earth observation satellites are in space?
  • What do colours mean in satellite imagery?
  • How many satellites are orbiting the Earth?
  • Why understanding spatial resolution is important?
  • Remote sensing big data: possibilities and dangers

The remainder of the top ten were written in 2015, and in order were:

  • How many satellites are orbiting the Earth in 2015?
  • Mastering Landsat images in 5 simple steps!
  • Why counting animals from spaces isn’t as hard as you think?
  • Five Landsat quirks you should know
  • How many Earth observation satellites in orbit in 2015?

The eagled eyed amongst you will have noticed an interesting overlap between the two lists, namely the obvious interest in the number of satellites, and Earth observation satellites, orbiting the planet. I have a strong feeling a 2016 update will occur sometime next year!

We know counting the number of views of the blogs doesn’t give a true picture, as blogs issued earlier in the year are likely to have been read more than later ones. Therefore I’d like to give an honourable mention to three blogs written in November and December that still made it into the top 20, despite their limited time. These were:

  • Pixalytics is growing!
  • Practical Handbook of Remote Sensing
  • Sentinel-2 data released into the wild

This is our second year of weekly blog writing, and it has got a bit easier. We try wherever possible to have the blog written by Tuesday night, so it is ready to go out the next day. This has eliminated a lot of the pressure we had last year; arriving at the office on a Wednesday morning knowing we had a blog to issue in two hours and nothing written!

One thing we do ask ourselves each year, is whether all of this effort is worth it? I know if you read all the social media experts they will tell you it is vital to write a blog, but we think about whether our blog adds value to our business?

The answers this year came from:

  • Geo-Business 2015 and the 2015 UK Space Conference – We exhibited at both of these conferences and had a significant number of people come up to our stand and tell us that they read, and enjoyed our blog, which was great to hear.
  • Catalin, our new Erasmus student – If you read last week’s blog you’ll know that Catalin found Pixalytics by seeing a blog written by our summer Erasmus student, Selin.
  • Expert Authority – We know potential clients read our blog before developing a relationship with us, and it gives them a level of confidence in terms of Pixalytics being a company who knows its field and are up to date with what is happening.

We think the blog does add value to our business, and we intend to carry on next year.

We’d like to wish everyone a Happy New Year, and a very successful 2016!

Thanks for reading.