GEO Business 2015: Adding Value to Remote Sensing

Pixalytics-show preview imageTechnological developments have made it easier, faster and cheaper to launch a satellite, and have enhanced the capabilities of the sensors onboard. This has led to an ever-increasing quantity of available data. Also, there is recognition within the space industry that it’s no longer enough to launch something into orbit, the satellite customers need to also see how they’ll get value from the data it collects.

Our workshop session at GEO Business 2015 will focus on this issue. We’ll be describing the approach we take in ‘How to add value to remote sensing by applying cutting edge scientific research to create richer imagery and data’. Anyone who knows us, or who are regular blog readers, will know that science is firmly at the heart of Pixalytics. We believe Earth observation needs to go beyond the simple provision of remote sensing data or imagery, it should produce new, innovative and unique ways of utilising the terabytes of available data. Our approach includes:

  • Research & Development – Developing innovative techniques by applying new research methodologies, such as our product that measures water heights from space using altimetry data.
  • Repurposing – Using data for more purposes than originally intended, as is happening in the US where they are using ocean colour techniques for inland waters.
  • Merging Data Sets – Using remote sensing data combined with scientific, government or other open source data to produce more than is possible with just one data type.
  • Expanding Markets – Getting people who don’t use remote sensing to think about how they could use it within their businesses and organisations.
  • Blended Solutions – Developing automated processing for data extraction and downloading, which provides visualisation solutions whenever and wherever data is needed.

If you are at GEO Business on Thursday 28th May, our workshop will be taking place just before lunch at 12.30pm in Room F and it would be great to see you there.

Talking of GEO Business, we had a great response to last week’s blog on the things we’d learnt so far preparing for our first exhibition. We had a number of suggestions on how to measure success, which was the one thing we said we didn’t know last week! Interestingly, Elaine Ball Technical Marketing are running a Twitter chat on Thursday at 4pm relating to GEO Business, and one of their questions is looking at this issue of success. It will be good to see more thoughts on the topic.

We also got a lot of advice about exhibiting. The idea of taking a duster along was something we’ve have never thought of, but it seems so obvious when you think about it. The ‘rules’ of running a stand that people sent in made great reading; ensuring we don’t start working on the laptop and phones will be something we’ll have to be vigilant of!

Our stand kit is coming together, although we’re still holding our breath over a couple of promised deliveries. How the construction of the stand will come together is shrouded in a little mystery for us, but it will certainly make next Tuesday entertaining.

If any blog readers are around the Business Design Centre next Wednesday and Thursday, please come up and say hello, we’d love to meet you; and you will have the chance to win the free prize raffle we’ll be running on the stand. Hope to see you next week!

5 Things We’ve Learnt Preparing For Our First Exhibition & the 1 Thing We Haven’t!

GlobePixalytics is becoming a conference exhibitor! After years of attending conferences, we decided, for the first time, to become an exhibitor. We are undertaking two exhibitions this year, and our first is GEO Business 2015 taking place later this month on the 27th and 28th at the Business Design Centre, in London. As complete novices in the exhibition world, we’ve had an interesting learning curve. Here are five lessons we’ve learnt during our preparation, and the one thing we still don’t know.

  1. Everything Costs! We bought an exhibition space, which has three walls and our name above it. We knew we’d have fill the shell to create the stand, but hadn’t realised exactly what this meant. It’s obvious now, but we hadn’t thought about the need to have electricity connected on the stand, various options for furniture, hiring equipment, getting things to our stand and how you actually attach items to the stand. We discovered that there is a solution to these, and numerous other things, but they all have a cost. Buying the stand space is only the start, and this has made us rethink everything from stand design to our travel arrangements.
  2. Stand Design. We knew we couldn’t compete with the big firms with their cappuccino machines, freshly baked cakes and leather chairs. We had to go for something different, and so we’ve attempted to create interesting, intriguing, slightly vintage and cost effective stand (see lesson 1!). If you are at GEO Business come along and tell us what you think. As a sneak preview, the blog picture is part of our stand.
  3. Promotional Items. You need to have promotional items, freebies and things to hand out; but the question is what? We wanted items that were interesting, promoted us and ideally would make it back to the desks of potential customers. We discounted novelty items, expensive items (see lesson 1!) and unwrapped sweets (you never known where people’s hands have been!). We’ve settled for pens (useful, and might make it back to desks) and postcards (interesting and promoting us); wrapped sweets are still being debated, you’ll have to come onto the stand to find out the decision.
  4. Talk To People, Not The Internet. A lot of the exhibition preparation can be done on the internet and by email, but we had lots of questions. We found it was far easy to talk to people, rather than simply fill out forms. We gained a lot of information by talking to the conference organising team (thank you Danielle) the company hiring the audio-visual equipment were helpful and our promotional material suppliers (Adam from Redrok was great!).
  5. Expect Phone Calls. We got a lot of phone calls once our participation was on the exhibition website, all of which were trying to sell us something! The most surprising were the numerous, and we do mean numerous, calls we’ve had offering us discounted hotel rooms.

So these are the five things we’ve learnt in our preparation, and I’m sure there will be more to learn during the stand construction and the exhibition itself. So what about the one thing we haven’t learnt? The thing we have no idea about is whether all of this effort will be worth it.

So a question for all experienced exhibitioners, how do you decide if an exhibition stand has been worthwhile? Is it the number of business cards collected, number of people spoken to, amount of publicity generated or is it about the amount of new work generated? Drop us a comment, or a tweet to @pixalytics, telling us how you measure exhibition success.

If you are coming to GEO Business 2015, please drop by the stand and say hello.