We‘re on Stand K31 at Geo Business 2015!

We’ve made it! We’re officially first time exhibitors! After months of discussions, decisions and preparations, at this precise moment you’ll find us on stand K31 at the Geo Business Show 2015 in the Business Design Centre in London.

In a previous week, we discussed our approach to the exhibition and wanting to have something different that stands out without breaking the bank. The blog picture reveals our stand design; we’ve large scale canvas prints of a variety of satellite images coupled with retro items such as a globe and map bunting. We were a little worried about our stand construction, but it all seemed to go went well. Let us know what you think?

South West UK, Pseudo-true colour image. Landsat 8 data courtesy USGS/NASA

South West UK, Pseudo-true colour image. Landsat 8 data courtesy USGS/NASA

In terms of promotional items, we have our brochures, postcards of all the canvas prints, a number of A5 sheets on our key products/services and our pens. In addition, we’re giving away a small canvas Landsat image of South Devon, as shown on the right. Come on drop your business card or complete an entry form off at our stand, and we’ll select the winner tomorrow before the exhibition closes.

Geo Business 2015 runs both today and tomorrow, and so do come along and have a look at our stand. Give us some feedback on our design, enter the competition or just pick up a few postcards or a pen! If you feel like it, talk to us! We’d be glad to discuss remote sensing, Earth observation and all things Pixalytics with you; maybe find out if there is anything we might be able to help you, or your organisation, with. Who knows what ideas, products or solutions our discussions might come up with?

Don’t forget, tomorrow at 12.30pm in Room F, we’re running a free workshop called ‘How to add value to remote sensing by applying cutting edge scientific research to create richer imagery and data’. It would be great to see people there.

Finally, we’ve also previously talked about how we’d determine whether all of this effort is worthwhile. We’ve come up with these three metrics to measure our toe dipping into the exhibition world:

  • New contacts for customers or research partners.
  • In the next four months, gain sufficient new client business from the exhibition to cover our costs – after all this is why we are all exhibiting!
  • Develop a long-term business relationship over the course of the next year.

We’ll let you know how we got on next week. However, if you’re at Geo Business today or tomorrow why not come up and have look, talk to us and take away a few freebies. We’d love to see you.

GEO Business 2015: Adding Value to Remote Sensing

Pixalytics-show preview imageTechnological developments have made it easier, faster and cheaper to launch a satellite, and have enhanced the capabilities of the sensors onboard. This has led to an ever-increasing quantity of available data. Also, there is recognition within the space industry that it’s no longer enough to launch something into orbit, the satellite customers need to also see how they’ll get value from the data it collects.

Our workshop session at GEO Business 2015 will focus on this issue. We’ll be describing the approach we take in ‘How to add value to remote sensing by applying cutting edge scientific research to create richer imagery and data’. Anyone who knows us, or who are regular blog readers, will know that science is firmly at the heart of Pixalytics. We believe Earth observation needs to go beyond the simple provision of remote sensing data or imagery, it should produce new, innovative and unique ways of utilising the terabytes of available data. Our approach includes:

  • Research & Development – Developing innovative techniques by applying new research methodologies, such as our product that measures water heights from space using altimetry data.
  • Repurposing – Using data for more purposes than originally intended, as is happening in the US where they are using ocean colour techniques for inland waters.
  • Merging Data Sets – Using remote sensing data combined with scientific, government or other open source data to produce more than is possible with just one data type.
  • Expanding Markets – Getting people who don’t use remote sensing to think about how they could use it within their businesses and organisations.
  • Blended Solutions – Developing automated processing for data extraction and downloading, which provides visualisation solutions whenever and wherever data is needed.

If you are at GEO Business on Thursday 28th May, our workshop will be taking place just before lunch at 12.30pm in Room F and it would be great to see you there.

Talking of GEO Business, we had a great response to last week’s blog on the things we’d learnt so far preparing for our first exhibition. We had a number of suggestions on how to measure success, which was the one thing we said we didn’t know last week! Interestingly, Elaine Ball Technical Marketing are running a Twitter chat on Thursday at 4pm relating to GEO Business, and one of their questions is looking at this issue of success. It will be good to see more thoughts on the topic.

We also got a lot of advice about exhibiting. The idea of taking a duster along was something we’ve have never thought of, but it seems so obvious when you think about it. The ‘rules’ of running a stand that people sent in made great reading; ensuring we don’t start working on the laptop and phones will be something we’ll have to be vigilant of!

Our stand kit is coming together, although we’re still holding our breath over a couple of promised deliveries. How the construction of the stand will come together is shrouded in a little mystery for us, but it will certainly make next Tuesday entertaining.

If any blog readers are around the Business Design Centre next Wednesday and Thursday, please come up and say hello, we’d love to meet you; and you will have the chance to win the free prize raffle we’ll be running on the stand. Hope to see you next week!