Five Learning Points For Developing An Earth Observation Product Portal

Landsat mosaic image of the Isle of Wight. Data courtesy of NASA.

This week we’re gently unveiling our Pixalytics Portal at the DATA.SPACE 2018 Conference taking place in Glasgow.

We’ve not attended DATA.SPACE before, but great feedback from some of the last years attendees convinced us to come. It’s an international conference focusing on the commercial opportunities available through the exploitation of space-enabled data and so it seemed the perfect place to demonstrate our new development.

Regular readers will know we’ve had the product portal idea for a little while, but it often went to the back of the work queue when compared to existing work, bid preparation and our other developments. Hence, six months ago we pinpointed the DATA.SPACE as our unveiling event!

On the 1st and 2nd February at Technology & Innovation Centre in Glasgow we have a stand where we’re inviting everyone to come up and have a look at the portal and give us feedback on the idea, principles and the look and feel of the portal.

We’re demonstrating five products, and we’re looking to expand this, these are:

  • Landscape Maps of the UK
  • Water Extent Mapping
  • Flood Water Mapping
  • Coastal Airborne Lidar Survey Planning Datasets
  • Open Ocean Water Quality Parameters

We’re not just attending, we’re exhibiting and Sam’s presenting!! So we’re going to have the full triumvirate conference experience. Sam is presenting in the first day’s second session titled ‘Looking at our Earth’ which starts at 11.10am. Her presentation is called ‘Growing Earth Observation By Being More Friendly.’

Developing this portal to its current state has been a really interesting journey. When we began we didn’t know why some of the larger companies haven’t cracked this already! Six months later and we’ve started to understand the challenges!

We thought it might be helpful to reveal are five top learning points for any other SME’s in our industry considering developing a portal. They are:

  1. Challenging the Digital e-commerce Process: Standard digital e-commerce systems allow customers to purchase a product and then download it immediately. The need to have an additional step of a few minutes, or even hours, to undertake data processing complicates things. It means that simple off-the-shelf plug-ins won’t work.
  2. Don’t Go for Perfection: Building a perfect portal will take time. We’ve adopted the approach of Eric Ries, author of The Startup Way, who advocates building a system for ten purchases. We’re perhaps a bit beyond that, but certainly we know that this will only be the first iteration of our portal.
  3. Linking The Moving Parts: Our portal has a web-front end, a cloud processing backend and the need to download requested data. We’ve tried to limit the amount of data and processing needed, but we can’t eliminate it entirely. This means there are a lot of moving parts to get right, and a lot of error capturing to be done!
  4. Legal & Tax issues: Sorting out the products is only one part of the process, don’t forget to do the legal and tax side as that has implications on your approach. We have learnt a lot about the specific requirements of digital services in e-commerce!
  5. Have a deadline: We chose to exhibit at DATA.SPACE to give us a deadline. We knew if we didn’t have a hard deadline we’d still be debating the products to include, and have developed none of them! The deadline has moved us really close to having a portal.

If you’re at DATA.SPACE this week, please come up and say hello. If you’ve got a few minutes to spare we’d love to get you feedback on our portal.

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